In the 1970s, Old Leith Street was the Edinburgh Mecca for tailors, cloth shops, and menswear, Edinburgh's answer to Saville Row. Jackson the Tailor was one of these tailors, catering to the cosmopolitan people of Edinburgh, producing suave, fashionable, and sharp suits. The goal of Jackson the Tailor - the bar incarnation - is to create a suave and comfortable space to enjoy carefully crafted cocktails and drinks, curated with the same skill, care, and craftsmanship as the suits of yesteryear.
We believe that wearing a beautifully made suit is an experience, and so is consuming a beautifully made drink. That's what we're all about - tailor-made drinks, made to measure.
Our initial concept was to recreate the experience of choosing cloth from a book of swatches in a tailor's shop. We wanted to create a classic look with a twist and play with the idea of measurements. We came up with the idea of making the drinks menu individual swatches on gold, silver, and cream paper to match the marble of the bars and tables.
We played with the idea of showing the measures for the drinks and used this to illustrate the bespoke cocktails, showing how many measures of a given ingredient each cocktail had. This tied in with our strap-line: Tailored Drinks, Made to Measure.
Thinking as much about the experience of the venue, we considered how we could translate this to digital. The three-column swatch ideas became the template for the website experience, allowing visitors to explore the menus with the same kind of interaction as they would with the physical version. This would also give us great content for social media, particularly Instagram, allowing us to showcase the beautiful cocktails and build social versions of our menus that could be accessed through Instagram story highlights.