Paradigm Electronic Arts Festival

Paradigm is a new node for attracting emerging culture and innovation, a place for digital pioneers to establish their practice, test new ground and expose Edinburgh as a world leader in Design, Innovation and Music.

A fusion of Electronic Music Events, Interactive Arts Exhibition, networking and workshops centering around, Design, Interactivity, Music Production and Visual Technologies. It exists to represent and develop participation in electronic arts in and spark relationships for international artistic collaborations where design and technology meet art and music.

Brand Identity
Marketing Campaign
Website Design
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Since the advent of home electrical technology people have imagined the end to live experiences. Television threatened theatres, recorded media spelt the end for live music now the internet is increasingly replacing physical with virtual interaction. Video games have become an addiction for many and now with the emergence of virtual reality, will this spell the end to face to face human interaction?

Pioneers in art and technology have often taken the very thing which threatened their art form and used it to create something new. From John Cage’s Scores written for radios, turntables and tapes, to Hip Hop visionaries using the sampler to re imagine music and inspiring generations of electronic music makers, dancers and live audiences.

There has been a Paradigm shift in recent years with the way people access technology. With open source innovation, online teaching platforms, programmable circuit boards, social media collaboration and cheaper processing power, it is now easier than ever for inventors, makers and artists to turn their ideas into reality.

AR/VR
Light Installations,
Quirky Indie Games,
Generative Art,
Responsive Objects,
Video Installations,
Subversive Graphic Design,
Audio and Video Synthesis
+ Giant 303.

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Bloc
Bloc Collective
Art Direction
Website Design
User Interface
Like This
Like This
Art Direction
Brand Identity
Marketing Campaign
LoudMouth
LoudMouth Films
Brand Identity
Art Direction
Website Design
Circle of Light
Unstable Creations
Experience Design
Art Direction
Projection Mapping
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